L'Institut des sciences et de la santé de Procter & Gamble a développé "PuR Water", un produit qui permet de rendre l'eau potable même dans les conditions les plus difficiles.
Le communiqué de presse de Procter & Gamble
Contact: Edelman London, UK
+44 20 7344 1561/1265 (Eleanor Conroy/Henrietta Mackenzie)
Ignition Strategic Communications, Washington DC, US
+1 512 751 5309
PROMISING NEW TECHNOLOGY PROVEN EFFECTIVE IN PURIFYING WATER FOR THE DEVELOPING WORLD
London, 19 June 2003 – The Procter & Gamble Health Sciences Institute, in collaboration with the International Council of Nurses (ICN) and the US Centers for Disease Control and Prevention (CDC), announced today that a new product has been developed, tested and proven effective in providing clean drinking water for people in the developing world.
The product, called
PuR Water Purifier, developed by the Procter & Gamble Health
Sciences Institute, has been shown to significantly reduce diarrheal illness in two health
intervention trials. The CDC conducted the trials in Guatemala in 2001-2003. “We
estimate that 5,000 children die every day because of diarrheal illness,” said Steve Luby
MD, Medical Epidemiologist with the CDC. “If we can get people to use products like
PuR to decontaminate water in their homes and store it safely, we can reduce the
incidence of diarrhea and illness and save thousands of lives.”
2 / PROMISING NEW TECHNOLOGY continues
Studies appearing today in the
Journal of Water and Health demonstrate that PuR
significantly removes pathogenic bacteria, viruses, and parasites from water. PuR has
the same ingredients used in large scale water treatment facilities, but has been reverseengineered to purify water in the home. The PuR process is simple. Mixing the contents
of one small ketchup-sized packet into a container of water separates the dirt and other
contaminants from the water within minutes. The water is then filtered through a cloth to
provide cleaner, safer water.
“PuR acts like a dirt magnet. The research and testing clearly show that it works.” said
Greg Allgood PhD, Associate Director of the P&G Health Sciences Institute. “We are
working on approaches to reach the people who need the product, including providing
PuR for preparing drinking water in emergency situations.”
“The PuR technology is potentially powerful because it offers an effective tool for people
in the developing world to help themselves and improve their health,” said Christine
Hancock RD, President of the International Council of Nurses. “The product is unique in
providing a strong visual signal that the water is getting cleaner. PuR does require
education and training from health care workers like nurses because people have to see
it to believe it.”
P&G is in discussions with relief agencies about providing product for emergency water
use. For example, the International Rescue Committee has purchased enough PuR to
provide 3.5 million liters of drinking water for people in Iraq.
3 / PROMISING NEW TECHNOLOGY continues
Because of the global need and proven health benefits of clean drinking water, the P&G
Health Sciences Institute, the CDC, and the International Council of Nurses have joined
with 20 other organizations to establish an International Network to Promote Safe
Household Water Treatment and Storage. In addition, the ICN and the P&G Health
Sciences Institute have developed a safe water initiative to educate nurses and people
in the developing world on the health benefits of treating water and storing it safely in the
home.
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About P&G
The P&G Health Sciences Institute is dedicated to identifying, developing, and using
leading health care technologies in the development of effective products for both the
developing and developed world (www.pghsi.com). Two billion times a day, P&G brands
touch the lives of people around the world. P&G brands in over 160 countries around
the world include: Vicks®, Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®,
Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®,
Olay® and Clairol Nice ‘n Easy®. The P&G community consists of nearly 102,000
employees working in almost 80 countries worldwide (www.pg.com).
About ICN
The International Council of Nurses is a federation of 124 national nurses' associations
representing millions of nurses worldwide. Operated by nurses for nurses since 1899,ICN is the international voice of nursing and works to ensure quality care for all and
sound health policies globally.
About CDC
The Centers for Disease Control and Prevention (CDC), located in Atlanta, Georgia,
USA, is an agency of the US Department of Health and Human Services. CDC protects
people's health and safety by preventing and controlling diseases and injuries; enhances
health decisions by providing credible information on critical health issues; and promotes
healthy living through strong partnerships with local, national, and international
organizations.